Friday, March 8, 2013

PEDAW Campaign Idea: Scales are for Fishes!


Scales Are for Fishes!

Objectives: 
  • To help participants identify the positive things about their physical appearance and the aspects of themselves that they like most.
  • To assist in realizing that a person is more than size and shape and that healthy is not necessarily dictated by a number on a scale.
  • To allow creative expression in order to showcase the campaign messaging.
Supplies Needed: 
  • Scales for participants to decorate (participants can bring their own scale too)
  • Space to decorate
  • Crafts, glue, paint, etc. to decorate the scales
  • Space to display entries (likely Children’s Hospital)
  • Prize for winners (‘Perfect is Boring!’ t-shirt)
  • Any event-related handouts or giveaways explaining how scales can be negative 
  • Wristbands to give out
  • Anything else you can think of!
Set Up and Implementation: 
  • Work with participants prior to the event to educate them on the campaign.
  • Assign them with guidelines.
  • Take pictures of the entries and display them on the website for people to vote
  • Encourage viewers to vote for their favorite and award the winning submission.
  • Explain PEDAW, the wristbands, and what it’s all about.
  • Be creative with how you want to implement this!
  • Take pictures of event and send to Amy to post on up on PEDAW blog!

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